G. I. Joe
Seems someone thinks that there is a market for a big screen G.I. Joe but that all the G.I. Joe-ness needs to be removed because there is *not* a big screen market for G.I. Joe.
(Predictable result, those who would like this movie will hate it for what was taken out and those for whom the Joe-ness was removed will *still* dislike it. Lose-lose for everyone.)